I don't know whether I would find this more offensive if I was actually there to experience it or not, but right now I think this is SUCH a cool way to advertise a TV show about the paranormal... They transmit sound as an "audio spotlight" such that it sounds really close to you, as though some unseen person is within whisper-range.
Now if this became a method of advertising for EVERYTHING, that's when it would get annoying. While I don't believe in the paranormal, it makes for good storytelling but I don't think I'll be checking out Paranormal State. The cheese factor looks a little to high for me.